Clarity in complexity. Calm in growth.

Strategic partner | Chief of Staff | Cross-functional Leadership

I describe myself as a founder’s win(g)man, someone leaders can rely on when they need momentum. Over the past decade I have worked alongside leadership and across different functions, supporting with strategic thinking, execution and problem solving. Whether it is change, growth or challenges, I help executives navigate through it.What sets me apart is my versatility. When a role is left open or a project needs direction, I can step in to steady the space until a long-term solution is in place. This adaptability also comes into play in special projects, where details are still taking shape and where clarity, discretion, research and perspective are needed to move things forward. I thrive in environments built on trust, pace and high standards, where the organisation gives me the room to do my best work.For me it is less about job titles and more about the role I play. I believe the role that fits me best is in a Chief of Staff capacity within founder-led businesses that are mature enough to succeed beyond the founder’s daily presence, but still need someone working closely with leadership and across the organisation to hold things together and move them forward. It is in these moments of growth and transition that I make the greatest impact.

What I do

Leaders are often faced with challenges that fall outside the usual roles or structures. It might be a project that drifts, a role opens up without a replacement, or a change needs attention but no one is leading it. In those moments I can step in with perspective, hands-on help or problem-solving support to carry things forward until a longer-term solution is in place.I work best in environments where I have the trust and room to think, explore options and shape outcomes. I am not tied to one function. I know each part of the organisation just enough to understand how it works and how it connects to the bigger picture. I do not need to be the specialist. With logic and common sense I can see what is needed, how it fits and how it impacts the rest of the business. That is why, when a sudden gap appears, I can step in to steady things, hold the emergency plaster and at the same time look ahead to a more stable solution. Staying across the organisation allows me to connect dots quickly and promote collaboration where it matters most.

What I've done

I have worked across functions in founder-led companies with group structures in high-volume environments. I am often asked to step in when something needs stability or when new structures have to be created. I enjoy finding clarity in complexity and getting to the root of issues so leaders can act with confidence.

▶ Supporting founders and leadership

Much of my work has been side by side with founders, helping translate vision into structures the business can run on. I acted as a trusted link between the founder and the organisation, making sure that crucial information reached them without unnecessary noise. I helped set up new entities and business structures, and was a sparring partner in high-stakes decision making when needed.

▶ Finance and structure

My finance role began when the founder no longer had the capacity to manage it himself. I initially stepped in as a stopgap, holding it temporarily until a permanent solution was found. But I did such a thorough job, and he trusted me with such a vital part of the business, that I stayed on. From there I built and led finance functions across group entities, introduced control frameworks, and created rhythms that gave leadership oversight and stability. At one point I centralised group revenue into new overseas billing entities, managing over 50,000 international transactions per month.

▶ Compliance and resilience

I have overseen audits and ISO certifications, managed cross-border tax compliance and built documentation systems that kept the company growing without slowing down under regulation. Leaders often trusted me to handle the details while they stayed focused on growth.

▶ Operations and special projects

I have stepped into urgent gaps in operations across the organisation, such as managing the move to a new office, temporarily leading internal areas, or structuring cross-functional collaboration and communication. In special projects, where definitions are often unclear, I have been valued for discretion, research and perspective — from navigating new tax requirements in international markets, to opening entities overseas, to securing collaborations with strategic partners. These are the kinds of projects where clarity in the grey is most needed, and where I thrive.

Why work with me

I care about progress, not performance. My role is not to take the spotlight but to help build the stage where the organisation can shine. Whether it is perspective in a tough decision, hands-on help in a gap, or solving the kind of problem no one else has time for, I bring calm structure and clarity that leaders can trust.I have worked in different functions across the organisation. Not as the expert in every area but as the person who understands how it all connects. With logic, common sense and a drive to make things work, I step in where it is needed most and make sure leaders have the space and focus to lead.What I enjoy most is helping people and companies grow. I want to see founders and teams win, and I thrive when I can be the trusted partner by their side. Sparring when needed, holding things steady when it counts, and making sure progress does not stall.Because every leader deserves a Win(g)man.

What working together is like

"I had the pleasure of working with Moya during a critical growth phase of our company. She brought clarity, structure, and calm to a fast-paced, complex environment, leading our finance operations with both strategic insight and hands-on precision.
From reconciliations to process improvements, Moya built a solid foundation that enabled us to scale with confidence. Her practical, adaptable systems supported clear decision-making and long-term stability. She’s one of those people who makes things feel lighter, even when the pressure is high. I'd recommend her without hesitation and I would work with her again in a heartbeat."
- G. Nikq, Founder, Scirtari Capital B.V.

“Moya brings clarity in the middle of chaos. She knows exactly what needs to be done and does it without fuss.”
– J.L Rietdijk, CEO, Safety equipment industry

“What I appreciated most is how steady and thoughtful Moya is. You feel safe handing her the big stuff.”
– C. Wirosono, Director, Bluephone Digital BV

"I worked with Moya for over 4 years at Green Grape B.V., where she was my Manager of the Finance team I was part of. I was able to appreciate her honesty, discretion and her good translation of management's desire into operational execution on the work floor. Moya is very detailed and has strong analytical thinking skills. She also excels at translating data into useful information to process both financially but also in improvements to procedures. Moya is a perfectionist professional and expects the same from her team. She will be a great asset to any company looking for a (Finance) Manager who thinks along with the company but also where she can empower the right people in the right positions."
- Jacoba Plantinga, Finance Team, Green Grape B.V.

Off the record

A few personal facts you won't find on my CV

Let’s connect — over coffee

Whether it’s a quick chat or a deep dive, I’d love to connect. Coffee is on me.

© 2025 Moya Karto. All rights reserved.

Thank you!

Sed enim lorem ullamcorper dolore. ac varius enim dolore. Etiam aliquam facilisis.