Clarity in complexity. Calm in growth.

Independent Strategic Partner & Chief of Staff supporting founders and executives through growth, transition, and change.

I work as a founder’s win(g)man, someone leaders can rely on when they need perspective, clarity and momentum. Over the past decade I’ve partnered with executives across strategy, operations and finance, helping turn complexity into clarity and progress.I adapt quickly, understand what’s missing and bring structure that supports steady progress. I combine clear thinking with emotional composure so leaders and teams can operate from clarity instead of chaos.I’m most effective in evolving environments, whether that’s a growing founder-led company, a scaling division within a larger group or a business navigating change. These are the moments when I make the greatest impact.

What I do

Leaders often face challenges that fall outside the usual roles or structures. It might be a project that loses direction, a strategy that stalls in execution, or a transition that needs clarity. In those moments I help create perspective, bring structure and keep things moving until the right rhythm is restored.I work best in environments where there is trust and space to think, explore options and shape outcomes. I’m not tied to one function. I understand how each part of the organisation connects to the bigger picture. This allows me to bridge strategy and operations, helping leaders make decisions with both insight and stability, and promote collaboration where it matters most.

What I've done

I have worked across strategy, operations and finance in complex, fast-moving organisations. My work often begins when something needs stability or clearer direction, and continues through the design of structures that support growth. I’m drawn to situations that require both clarity and momentum, and I enjoy getting to the root of issues so leaders can act with confidence.

▶ Supporting founders and leadership

Much of my work has been side by side with founders and executives, translating vision into structures the business can run on. I act as a trusted link between leadership and the organisation, making sure information flows where it needs to and decisions are made with clarity. I’ve helped set up new entities, refine business structures and act as a sounding board in high-stakes decision making.

▶ Finance and structure

My finance role began when leadership no longer had the capacity to manage it internally. I initially stepped in to provide structure and continuity until a permanent solution was found. The systems I built proved so effective that I was asked to stay on and continue developing the function. I built and led finance operations across group entities, created control frameworks that improved oversight and stability, and centralised billing processes across multiple international markets.

▶ Compliance and resilience

I’ve overseen audits and ISO certifications, managed cross-border tax compliance and developed documentation systems that kept the business growing without slowing under regulation. Leaders trusted me to manage the detail so they could focus on direction and opportunity.

▶ Operations and special projects

I’ve played a key role in complex operational transitions, from structuring cross-functional collaboration to supporting international expansions and organisational changes. These moments call for clear thinking, steady coordination and a structured approach to keep the organisation aligned and moving forward. I’ve also supported leaders in special projects that sit in the grey area where scope is still forming and where discretion and perspective are most valuable. In these settings I’m valued for my ability to bring clarity and help shape direction with composure and care.

Why work with me

I care about progress, not performance. My role is not to take the spotlight but to create the conditions where the organisation can perform at its best. Whether it’s providing perspective in a complex decision, stepping in during a transition or resolving issues that hold things back, I bring calm structure and clarity that leaders can trust.I’ve worked across different functions, bridging leadership vision with the day-to-day rhythm of the organisation. I’m not the specialist in every area, but I understand how each part contributes to the whole. With logic and a hands-on approach, I step in where it’s needed most and make sure leaders have the focus and space to lead.I enjoy working close to leadership where I can help shape the organisation in the best way possible. It’s rewarding to contribute to decisions that create the optimal environment for any business.Because every leader deserves a Win(g)man.

What working together is like

"I had the pleasure of working with Moya during a critical growth phase of our company. She brought clarity, structure, and calm to a fast-paced, complex environment, leading our finance operations with both strategic insight and hands-on precision.
From reconciliations to process improvements, Moya built a solid foundation that enabled us to scale with confidence. Her practical, adaptable systems supported clear decision-making and long-term stability. She’s one of those people who makes things feel lighter, even when the pressure is high. I'd recommend her without hesitation and I would work with her again in a heartbeat."
- G. Nikq, Founder, Scirtari Capital B.V.

“Moya brings clarity in the middle of chaos. She knows exactly what needs to be done and does it without fuss.”
– J.L Rietdijk, CEO, Safety equipment industry

“What I appreciated most is how steady and thoughtful Moya is. You feel safe handing her the big stuff.”
– C. Wirosono, Director, Bluephone Digital BV

"I worked with Moya for over 4 years at Green Grape B.V., where she was my Manager of the Finance team I was part of. I was able to appreciate her honesty, discretion and her good translation of management's desire into operational execution on the work floor. Moya is very detailed and has strong analytical thinking skills. She also excels at translating data into useful information to process both financially but also in improvements to procedures. Moya is a perfectionist professional and expects the same from her team. She will be a great asset to any company looking for a (Finance) Manager who thinks along with the company but also where she can empower the right people in the right positions."
- Jacoba Plantinga, Finance Team, Green Grape B.V.

Off the record

A few things you won't find on my CV

Let’s connect over coffee

Whether it’s a quick chat or a thoughtful exchange, I’d love to connect.
Coffee is on me!

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